A researcher is interested in finding out people's perception of their prices relative to those at Target. Given this objective, the researcher should use a:

A researcher is interested in finding out people's perception of their prices relative to those at Target. Given this objective, the researcher should use a: 








A. graphic rating scale.

B. noncomparative rating scale.

C. comparative rating scale.

D. nominal scale.

E. hybrid scale.











Answer: C


Marketing

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