An advertisement that creates warm feelings of goodwill toward the advertiser and his products is altering the _____ component of attitude.
a. tangible
b. behavioral
c. traditional
d. affective
Answer: D
An advertisement that creates warm feelings of goodwill toward the advertiser and his products is altering the _____ component of attitude.
a. tangible
b. behavioral
c. traditional
d. affective
Answer: D