A(n) ____________ is one that a firm has selected from among those in the broader market and may be defined on the basis of several variables.

A(n) ____________ is one that a firm has selected from among those in the broader market and may be defined on the basis of several variables.










a. general segment
b. segmentation field
c. target segment
d. holistic segment
e. mass customization












Answer: C


Marketing

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