Assume you want to increase the number of customers by applying the marketing concept. Which of the following strategies would be most consistent with this approach?

Assume you want to increase the number of customers by applying the marketing concept. Which of the following strategies would be most consistent with this approach?








a. Reduce product costs
b. Offer more product variety than competitors
c. Target markets
d. Employ inexpensive labor










Answer: C


International Business

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