Compared to lab experiments, field experiments are characterized by all of the following, EXCEPT:

Compared to lab experiments, field experiments are characterized by all of the following, EXCEPT: 








A. field experiments are more realistic.

B. field experiments are more controllable.

C. field experiments take longer to complete.

D. field experiments are more expensive to conduct.

E. field experiments can allow your competitors to learn about your initiatives (that are being field-tested).










Answer: B


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