Firms like Dunkin' Donuts and Subway sharing space with quick service restaurants is an example of a(n) ____________.
a. single source market
b. economy of scale
c. ministore
d. economy of scope
e. multi-brand strategy
Answer: C
Firms like Dunkin' Donuts and Subway sharing space with quick service restaurants is an example of a(n) ____________.
a. single source market
b. economy of scale
c. ministore
d. economy of scope
e. multi-brand strategy
Answer: C