If a company such as J.B. Trucking wanted to avoid marketing myopia, it should define its business as:
a. a provider of transportation solutions.
b. a trucking company.
c. a materials handling company.
d. a freight hauling firm.
Answer: A
If a company such as J.B. Trucking wanted to avoid marketing myopia, it should define its business as:
a. a provider of transportation solutions.
b. a trucking company.
c. a materials handling company.
d. a freight hauling firm.
Answer: A