NAIMMCQ Marketing If a researcher recontacts a respondent to make certain that a qualified consumer provided the actual data, and that the questions were answered in a correct sequence, the researcher is checking which area of concern while editing data?

If a researcher recontacts a respondent to make certain that a qualified consumer provided the actual data, and that the questions were answered in a correct sequence, the researcher is checking which area of concern while editing data?

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If a researcher recontacts a respondent to make certain that a qualified consumer provided the actual data, and that the questions were answered in a correct sequence, the researcher is checking which area of concern while editing data?

A. Courtesy and respect

B. Proper recording of answer

C. Correct screening questions

D. Reponses to open-ended items

E. Probing for a deeper response

Answer: C

NAIMMCQ

If a researcher recontacts a respondent to make certain that a qualified consumer provided the actual data, and that the questions were answered in a correct sequence, the researcher is checking which area of concern while editing data?

If a researcher recontacts a respondent to make certain that a qualified consumer provided the actual data, and that the questions were answered in a correct sequence, the researcher is checking which area of concern while editing data?

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