In a ________, new products and marketing tactics are tested online in a virtual shopping environment.
A) controlled test market
B) simulated test market
C) standard test market
D) random test market
E) single-city test market
Answer: B
In a ________, new products and marketing tactics are tested online in a virtual shopping environment.
A) controlled test market
B) simulated test market
C) standard test market
D) random test market
E) single-city test market
Answer: B