Knowing what the future must be, creative businesses then look backwards to the present and determine what must be done to arrive at that future. This process is known as:

Knowing what the future must be, creative businesses then look backwards to the present and determine what must be done to arrive at that future. This process is known as:









a. backward integration.
b. forecasting.
c. forward integration.
d. backcasting.










Answer: D


Business Ethics

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