Oscar Mayer, a marketer of a variety of meat products introduced Lunchables, a product specifically aimed at children. This is an example of:
a. undifferentiated marketing.
b. differentiated marketing.
c. mass marketing.
d. micromarketing.
Answer: B
Oscar Mayer, a marketer of a variety of meat products introduced Lunchables, a product specifically aimed at children. This is an example of:
a. undifferentiated marketing.
b. differentiated marketing.
c. mass marketing.
d. micromarketing.
Answer: B