Preparation of quarterly and semiannual plans by personnel such as the general sales manager or advertising director would be classified as _____ planning.
a. consumer
b. tactical
c. procedural
d. operational
Answer: B
Preparation of quarterly and semiannual plans by personnel such as the general sales manager or advertising director would be classified as _____ planning.
a. consumer
b. tactical
c. procedural
d. operational
Answer: B