Promotional schemes like frequent shopper programs provide incentives to loyal buyers. Considering Porter's Five Forces model, such offers will:

Promotional schemes like frequent shopper programs provide incentives to loyal buyers. Considering Porter's Five Forces model, such offers will:










a. reduce the threat of new entrants.
b. decrease the rivalry among competitors.
c. decrease the bargaining power of the supplier.
d. increase the threat of substitute products.













Answer: A


Marketing

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