Relationship marketing refers to a firm's effort to develop long-term, cost-effective links with individual customers and suppliers. Many companies:

Relationship marketing refers to a firm's effort to develop long-term, cost-effective links with individual customers and suppliers. Many companies:









a. have been reluctant to adopt such initiatives because there is no evidence of their effectiveness.
b. focus on relationship marketing as the sole purpose of their marketing research efforts.
c. include relationship-building goals and strategies in their larger plans for the organization.
d. believe that relationship marketing is just a fad and may not be sustainable or profitable in the long run.














Answer: C


Marketing

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