The application of relationship marketing requires attention to levels of customer loyalty. Which of the following is the highest level as defined by this type of marketing?
a. Loyal supporter of the company and its goods and services.
b. Advocate who not only buys the products but recommends them to others.
c. Regular purchaser of the company's products.
d. Stockholder who literally buys into the organization and its mission.
Answer: B
International Business
- By converting indifferent customers into loyal ones through relationship marketing, companies can:
- Mobile marketing refers to:
- Interactive marketing refers to:
- An example of interactive marketing would be:
- What is the ultimate objective of relationship marketing?
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- Which of the following is a combination of person, cause, and organization marketing?
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- State bureaus of tourism and conventions typically engage in _____ marketing.
- The basic objective of place marketing is to:
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- Which of the following is an example of person marketing?
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- The term 'bottom line' is a reference to:
- The most obvious distinction between not-for-profit and for-profit organizations is:
- An alliance between a not-for-profit organization and a for-profit organization: