The extent to which the researcher measures what s/he intends to measure.
a. Accuracy
b. Reliability
c. Validity
d. Consistency
Answer: C
Communicatio Inquiry
- In content analysis, part of training and pilot reliability aka within coder.
- In content analysis, part of training and pilot reliability aka between code, try to get to .70. Multiple coders must agree.
- In Content Analysis, this is when the researcher would place the info in SPSS or Excel.
- Before you collect data, you must make sure the hypothesis and research questions can be answered by the information on the questionnaire.
- Survey study design: used when a researcher wants to see how things change over a long period of time during a short period of time.
- Survey study design: when a researcher recruits a series of participants who agree to be surveyed periodically over a given period of time.
- Survey study design: used to examine different samples of people at different points in time.
- Survey study design: used to examine how people change over time.
- Survey Study design: used when a researcher wants to get information from a group of participants at a given point in time.
- Interval level questions should be:
- In a survey, nominal & ordinal questions should be placed at the:
- Examining feature films for the number of older women (versus older men) portrayed in a sexual relationship is an example of which content analysis use?
- Examining feature films for the number of older women portrayed is an example of which content analysis use?
- The specific message(s) that a content analyst is coding are called the ______
- In content analysis, what is the word used to describe grouping one's findings in a consistent way?
- Which of the following types of messages may be examined through content analysis?
- Flawed Survey Question: How do you feel about social media?
- Flawed Survey Question: Do you believe YikYak is more interesting?
- Flawed Survey Question: Do you agree with most young adults that employers should not be able to fire you on the basis of what you post on social networking sites?
- Flawed Survey Question: How serious is your internet addiction?
- Flawed Survey Question: Do you have a SnapChit account?
- Flawed Survey Question: Do you like talking on the phone and texting?
- Flawed Survey Question: Should we be allowed to vote online for President?
- Flawed Survey Question: Do you believe disclosing medical health information on social media is TMI?
- Flawed Survey Question: Do you feel that most of your friends have a little something to learn about online communication?