The _____ is the organizational program for selecting a target market and satisfying customers in that market through the marketing mix.
a. operational plan
b. marketing strategy
c. relationship marketing approach
d. short-term plan
Answer: B
The _____ is the organizational program for selecting a target market and satisfying customers in that market through the marketing mix.
a. operational plan
b. marketing strategy
c. relationship marketing approach
d. short-term plan
Answer: B