The product manager for a line of mousetraps informs the board of directors at the company's annual meeting that the product has been classified as a 'dog' according to the BCG market share/market growth matrix. This means the product:
a. requires a "go/no go" decision within the next several years.
b. has low market share of a high-growth rate market.
c. should be withdrawn from the market or sold off as quickly as possible.
d. needs heavy investment to make it a star.
Answer: C