The strategic business unit (SBU) concept is best identified as a:

The strategic business unit (SBU) concept is best identified as a:








a. planning tool that separates tactical and operational issues for analysis.
b. strategic approach used primarily to separate marketing costs from production expenses.
c. marketing planning tool that best suits the needs of large, diversified organizations.
d. marketing approach appropriate for small enterprises producing a single product.









Answer: C


Marketing

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