When a firm contributes to environment protection and human welfare programs, which type of behavior is it exhibiting?
a. Relationship marketing
b. Social responsibility
c. Economic neutrality
d. One-to-one marketing
Answer: B
When a firm contributes to environment protection and human welfare programs, which type of behavior is it exhibiting?
a. Relationship marketing
b. Social responsibility
c. Economic neutrality
d. One-to-one marketing
Answer: B