When a market researcher has reported data, statistics, and information that are not consistent with the studies objectives, the researcher has fallen victim to which of the following problem areas?

When a market researcher has reported data, statistics, and information that are not consistent with the studies objectives, the researcher has fallen victim to which of the following problem areas? 







A. Lack of data interpretation

B. Unnecessary use of multivariate statistics

C. Lack of relevance

D. Too much emphasis is placed on too few statistics

E. Fancy packaging does not infer high quality










Answer: C


Marketing

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