Which of the following is most likely to break through a person's perceptual screen?
a. Unique packaging
b. Black-and-white classified ad
c. Simple message, simple background
d. Fewer colors used in an ad
Answer: A
Which of the following is most likely to break through a person's perceptual screen?
a. Unique packaging
b. Black-and-white classified ad
c. Simple message, simple background
d. Fewer colors used in an ad
Answer: A