Which of the following statements is false about cross-tabulation?

Which of the following statements is false about cross-tabulation? 








A. It is the primary form of data analysis in some marketing research projects.

B. It is used to determine if differences exist among sub-groups of the total sample.

C. Generally speaking, demographic variables are used as rows and other research variables are used as columns in a cross-tab.

D. It reports both absolute frequencies as well as percentages.

E. The selection of variables for a cross-tab should be driven by the objectives of the research study.









Answer: C


Marketing

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