Which type of new-product development process focuses on finding new ways to solve customer problems and create more customer-satisfying experiences?

Which type of new-product development process focuses on finding new ways to solve customer problems and create more customer-satisfying experiences?








A) concept testing
B) new-product development
C) customer-centered new-product development
D) sequential product development
E) team-based new-product development














Answer: C


Marketing

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