XL Capital portrays its logo as a giant obelisk between cliffs and a lighthouse to ____________.

XL Capital portrays its logo as a giant obelisk between cliffs and a lighthouse to ____________.










a. build trust with its clientele and generate a moment of truth.
b. demonstrate its size and fundamental strength in protecting companies from risk.
c. provide detailed information about its financial solubility.
d. provide a visual example of its prowess to enhance experiential attributes.
e. act as an advertisement that highlights important aspects of the company.












Answer: B


Marketing

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