Although bar codes on consumer goods have enhanced the consumer experience by decreasing time spent in the check out line, the major supply chain benefit of bar codes to capture actual sales is:
a. enabling the supply chain to be alerted to actual consumer sales in real time
b. allowing decision analysis of consume data
c. reducing the time it takes for consumers to find products on shelves
d. providing new information equipment to enhance IT industry sales
e. targeting specific promotions to individual consumers
Answer: A