An example of a business using information systems for customer and supplier intimacy is
A) Wal-Mart's RetailLink system.
B) the Mandarin Oriental hotel's customer-preference tracking system.
C) Verizon's Web-based digital dashboard.
D) Apple Inc.'s iPod.
Answer: B
Management Information Systems
- A managerial element in the UPS tracking system described in the chapter is
- Which of the following constitutes an organizational element in the UPS tracking system described in the chapter?
- Which main business function is responsible for maintaining employee records?
- Engineers, scientists, or architects, who design new products or services for a firm, belong to which level of a business hierarchy?
- The three principal levels within a business organization hierarchy are
- Which field of study focuses on both a behavioral and technical understanding of information systems?
- Which of the following would NOT be used as an input for an information system?
- A firm that must invest in new information systems capabilities in order to comply with federal legislation can be said to be investing to achieve which business objective?
- Overproduction or underproduction of goods and services, misallocation of resources, and poor response times are the results of a firm's having
- Which of the following are key corporate assets?
- The costs for firms operating on a global scale have been drastically reduced by
- Psychologists study information systems with an eye to understanding
- Sociologists study information systems with an eye to understanding
- The discipline that focuses on mathematical techniques for optimizing parameters of organizations, such as transportation and inventory control, is
- Disciplines that contribute to the technical approach to information systems are
- An example of a social complementary asset is
- An example of an organizational complementary asset is
- Apple Computer dominates the online legal music sales industry primarily because of a failure of recording label companies to
- A corporation that funds a political action committee, which in turn promotes and funds a political candidate who agrees with the values of that corporation, could be seen as investing in which main category of complementary assets?
- From a business perspective, raw data is transformed systematically during various stages, transforming it into valuable information, in a process called
- Which of the following are environmental actors that interact with an organization and its information systems?
- In a business hierarchy, the level that is responsible for monitoring the daily activities of the business is
- The temp agency that you own is having serious difficulties placing temps because few of them are familiar with Internet research. Investing in training software to enhance your workers' skills is an example of using technology to achieve which business objective?
- Which of the following would not be a complementary asset for a solar panel manufacturer?
- Based on the examples in the chapter, if you were asked to formulate a plan for a regional drive-in restaurant chain's efforts to use information technology to develop a loyal customer base, what would be the best use of information technology from the list below?