A(n) ________ is defined as any group that has an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.
A) team
B) competitor
C) market
D) public
E) intermediary
Answer: D
MKT Chapter 3
- Innovations is a producer of electronic circuits that power a variety of technological devices produced by other companies. Innovations sells its products to ________ markets.
- Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage. Your firm takes a(n) ________ approach to the marketing environment.
- Legislation affecting business around the world will continue to ________.
- A society's basic values, perceptions, preferences, and behaviors are all part of its ________ environment.
- Marketers can take a(n) ________ by taking aggressive action to affect the publics and forces in their marketing environments.
- Because of increasing ________, Americans will demand higher quality products, books, magazines, travel, personal computers, and Internet services.
- The ________ environment consists of factors that affect consumer purchasing power and spending patterns.
- Value marketing is the strategy of offering consumers ________.
- The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the ________.
- A consumer organization, environmental group, or minority group has challenged your firm's stand on a local issue. Your firm is being challenged by a ________ public.
- Workers, managers, and members of the board are all part of a company's ________ public.
- Percy Original caters to a market of individuals and households that buys goods and services for personal consumption. Percy Original caters to a ________ market.
- Research has shown that the most important demographic trend in the United States is the ________.
- All of the groups within a company are called the ________.
- Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.