Workers, managers, and members of the board are all part of a company's ________ public.
A) general
B) internal
C) local
D) intermediary
E) market
Answer: B
MKT Chapter 3
- Innovations is a producer of electronic circuits that power a variety of technological devices produced by other companies. Innovations sells its products to ________ markets.
- Assume that you are a manager at a firm that has hired lobbyists to influence legislation affecting your firm's industry to its advantage. Your firm takes a(n) ________ approach to the marketing environment.
- Legislation affecting business around the world will continue to ________.
- A society's basic values, perceptions, preferences, and behaviors are all part of its ________ environment.
- Marketers can take a(n) ________ by taking aggressive action to affect the publics and forces in their marketing environments.
- Because of increasing ________, Americans will demand higher quality products, books, magazines, travel, personal computers, and Internet services.
- The ________ environment consists of factors that affect consumer purchasing power and spending patterns.
- Value marketing is the strategy of offering consumers ________.
- The natural resources that are needed as inputs by marketers or that are affected by marketing activities are referred to as the ________.
- A consumer organization, environmental group, or minority group has challenged your firm's stand on a local issue. Your firm is being challenged by a ________ public.
- Percy Original caters to a market of individuals and households that buys goods and services for personal consumption. Percy Original caters to a ________ market.
- Research has shown that the most important demographic trend in the United States is the ________.
- All of the groups within a company are called the ________.
- Banks, credit companies, insurance companies, and other businesses that help finance transactions or insure against the risks associated with the buying and selling of goods and services are referred to as ________.
- A(n) ________ is defined as any group that has an actual or potential interest in, or impact on, an organization's ability to achieve its objectives.