_____ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.

_____ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.

_____ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.




A) Market-skimming
B) Market-penetration
C) Below-market
D) Value-based
E) Leader




Answer: B