What type of pricing is being used when a company temporarily prices its product below the list price or even below cost to create buying excitement and urgency?

What type of pricing is being used when a company temporarily prices its product below the list price or even below cost to create buying excitement and urgency?

What type of pricing is being used when a company temporarily prices its product below the list price or even below cost to create buying excitement and urgency?




A) segmented pricing
B) psychological pricing
C) referent pricing
D) promotional pricing
E) basing-point pricing



Answer: D