When consumers cannot judge quality because they lack the information or skill, price becomes ________.
A) less important
B) insignificant
C) an important quality signal
D) the only driver of the purchase
E) negotiable
Answer: C
When consumers cannot judge quality because they lack the information or skill, price becomes ________.
A) less important
B) insignificant
C) an important quality signal
D) the only driver of the purchase
E) negotiable