A _____ role is typically seen in purchase of products such as garden supplies and electronic equipments.
a. wife-dominant
b. syncratic
c. husband-dominant
d. autonomic
Answer is C
Which of the following products is typically a wife-dominant purchase?
a. Apartment
b. Auto Insurance
c. Food Processor
d. Furniture
Answer is C
_____ roles are mostly seen in households with two wage earners while making purchase decisions.
a. Syncratic
b. Husband-dominated
c. Wife-dominated
d. Dictatorial
Answer is C
A newly married couple is looking to rent an apartment. This decision is most likely to be:
a. syncratic.
b. made by the husband.
c. made by the wife as she will manage the household.
d. autocratic.
Answer is A
The purchase of which of the following products will follow a syncratic pattern?
a. Health insurance
b. Shampoo
c. Lawnmower
d. Children's clothes
Answer is A
Marketing Chapter 6 Multiple Choice Questions - 1
Marketing Chapter 6 Multiple Choice Questions - 2
Marketing Chapter 6 Multiple Choice Questions - 3
Marketing Chapter 6 Multiple Choice Questions - 4
Marketing Chapter 6 Multiple Choice Questions - 5
Marketing Chapter 6 Multiple Choice Questions - 6
Marketing Chapter 6 Multiple Choice Questions - 7
Marketing Chapter 6 Multiple Choice Questions - 8
Marketing Chapter 6 Multiple Choice Questions - 9
Marketing Chapter 6 Multiple Choice Questions - 10
Marketing Chapter 6 Multiple Choice Questions - 11
Marketing Chapter 6 Multiple Choice Questions - 12
Marketing Chapter 6 Multiple Choice Questions - 13
Marketing Chapter 6 Multiple Choice Questions - 14
Marketing Chapter 6 Multiple Choice Questions - 15
Marketing Chapter 6 Multiple Choice Questions - 16
Marketing Chapter 6
- Marketing Chapter 6 Multiple Choice Questions - 16
- Marketing Chapter 6 Multiple Choice Questions - 15
- Marketing Chapter 6 Multiple Choice Questions - 14
- Marketing Chapter 6 Multiple Choice Questions - 13
- Marketing Chapter 6 Multiple Choice Questions - 12
- Marketing Chapter 6 Multiple Choice Questions - 11
- Marketing Chapter 6 Multiple Choice Questions - 10
- Marketing Chapter 6 Multiple Choice Questions - 9
- Marketing Chapter 6 Multiple Choice Questions - 8
- Marketing Chapter 6 Multiple Choice Questions - 7
- Marketing Chapter 6 Multiple Choice Questions - 5
- Marketing Chapter 6 Multiple Choice Questions - 4
- Marketing Chapter 6 Multiple Choice Questions - 3
- Marketing Chapter 6 Multiple Choice Questions - 2
- Marketing Chapter 6 Multiple Choice Questions - 1