For primary data to be useful to marketers, it must be relevant, current, unbiased, and ________.

For primary data to be useful to marketers, it must be relevant, current, unbiased, and ________.

For primary data to be useful to marketers, it must be relevant, current, unbiased, and ________.




A) descriptive
B) accurate
C) inexpensive
D) collected before secondary data
E) experimental




Answer: B