In Ron Jon Surf Shops, there is a 10-foot long surf board on legs with bikinis on top near the entrance to the department where surfing merchandise is sold. The surfboard attracts many customers into that department. This is an example of a(n) ____.

In Ron Jon Surf Shops, there is a 10-foot long surf board on legs with bikinis on top near the entrance to the department where surfing merchandise is sold. The surfboard attracts many customers into that department. This is an example of a(n) ____. 



A. consumer motivator
B. gondola display
C. freestanding fixture
D. impulse product center
E. end cap





Answer: C