______ is the design and implementation of a retail mix in order to create an image of the retailer within the customer's mind relative to its competitors.

______ is the design and implementation of a retail mix in order to create an image of the retailer within the customer's mind relative to its competitors.

______ is the design and implementation of a retail mix in order to create an image of the retailer within the customer's mind relative to its competitors. 




A. Retail perception
B. Positioning
C. Imaging
D. Detailing
E. Competitive feedback





Answer: B