______ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.
A) Downstream from
B) Upstream from
C) Disintermediated from
D) Horizontal to
E) Parallel with
Answer: B
MKT Chapter 12
- Another term for the supply chain that suggests a sense and respond view of the market is ________.
- When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.
- Which of the following is NOT a typical supply chain member?