Marketers of consumer services such as health care and life insurance are capitalizing on the general trend of an aging population, thereby developing and implementing marketing strategies accordingly. Which macroenvironmental trend is acting as a catalyst here?

Marketers of consumer services such as health care and life insurance are capitalizing on the general trend of an aging population, thereby developing and implementing marketing strategies accordingly. Which macroenvironmental trend is acting as a catalyst here?

Marketers of consumer services such as health care and life insurance are capitalizing on the general trend of an aging population, thereby developing and implementing marketing strategies accordingly. Which macroenvironmental trend is acting as a catalyst here? 



A. Technological
B. Economic
C. Sociocultural
D. Demographic




Answer: D