MKT 3427 Chapter 1 True False Questions

Knowledge workers are people who succeed by adding value to information.


Answer: T

Knowledge workers need selling skills to communicate their knowledge to consumers.


Answer: T

Managers do not need sales skills because they need to obtain information from clients, not communicate information to clients.


Answer: F

Firms that hire professionals such as accountants and engineers usually hire separate sales staff so the professionals do not have to sell.


Answer: F

Once an entrepreneur's company is successful, the entrepreneur no longer has to sell.


Answer: F

A Business Development Manager is in the sales department.


Answer: T

Salespeople today need to have more education and skills than salespeople did in the past.


Answer: T

Salespeople who are promoted to management make more money than do their coworkers who stay in sales.


Answer: F

Sales positions can be a good track for promotion to supervisory-management positions.


Answer: T

The highest compensation for salespeople generally goes to those focusing on transactional sales.


Answer: F

Examples of service industries include convention centers, banking, and advertising.


Answer: T

The growth rate for service companies continues to be much higher than the growth rate for companies that are product-led.


Answer: F

The primary goal of a detail salesperson is to develop goodwill and stimulate demand for products.


Answer: T

A sales representative for Dell who is selling a new form of sophisticated routing-to-server software would probably be classified as a sales engineer.


Answer: T

Born salespeople have an advantage over people who learn selling skills through training.


Answer: F