Sally believes in protecting the environment and likes the concept of recycling. However, in her area, it requires a lot of effort for her to recycle. For her to recycle, she has to sort her items and haul them herself to the recycling center in her town, requiring a high level of effort. Given this level of effort, how likely is it that Sally will recycle?
A) extremely likely
B) somewhat likely
C) somewhat unlikely
D) level of effort required cannot predict behavior
Answer: C
MKT Chapter 4
- Shopaholics suffer from compulsive consumption.
- How consumers dispose of products can apply to the disposal of ideas just as it does to products.
- Consumers may have abandoned products in their homes because they bought for a specific purpose but then changed plans.
- Lateral cycling means reducing how much product one uses so there is less waste.
- Consumer addiction can occur with any product category, even lip balm.
- Sustainability and green marketing are the same thing.
- The triple bottom-line orientation recognizes that businesses should strive to cut costs as well as raise revenue.
- The concept of "cradle to cradle" means that we should market to consumers from the time they are born until the time they give birth.
- Green marketing refers to a strategy of promoting how environmentally friendly a product is.
- There is an increasing demand for green products.
- Locational privacy is an issue now that GPS-enabled mobile devices are ubiquitous.
- Consumer research shows that all things being equal, people are likely to choose a brand that gives back to the community over one that does not.
- Cause marketing is the same as social marketing.
- Identity theft occurs when someone steals your personal information and uses it without your permission, even if no money is stolen.
- Third-party response options are easily available to today's consumers via networks like Yelp and Twitter.
- The Food and Drug Administration (FDA) polices advertising claims related to the contents of edible products and pharmaceuticals.
- Culture jamming is the term used to explain the plethora of culturally-relevant content posted to social media sites.
- The modern era of consumerism began in 1962.
- Participatory action research is also called transactional consumer research.
- The word for bribery in Japanese is kuroi kiri which translates to black mist.
- Materialism refers to the importance people attach to the fabric used in their clothing.
- Materialistic values tend to focus on the individual rather than a group or family.
- When people deface products, it is an act of ________.
- Serial wardrobers are people who ________.
- Surveys show that the percentage of consumers who are willing to pay more for green products has dropped since 2008.