The Knotty Question is a tie store chain that may be found in several airport concourses. Its _____ is business travelers who have either forgotten to pack a tie or spilled something on their tie and need a replacement.

The Knotty Question is a tie store chain that may be found in several airport concourses. Its _____ is business travelers who have either forgotten to pack a tie or spilled something on their tie and need a replacement.

The Knotty Question is a tie store chain that may be found in several airport concourses. Its _____ is business travelers who have either forgotten to pack a tie or spilled something on their tie and need a replacement. 



A. retail format
B. target market
C. retail mix
D. marketing mix
E. marketing objective




Answer: B