The last step in the marketing research process is to:
A) prepare and present the final research report
B) be sure you have an adequate sample size
C) get approval to fund the research
D) define the problem
E) seek approval from the CIO
Answer: A
The last step in the marketing research process is to:
A) prepare and present the final research report
B) be sure you have an adequate sample size
C) get approval to fund the research
D) define the problem
E) seek approval from the CIO