The objective of ________ research is to gather preliminary information that will help define the problem and suggest hypotheses.
A) exploratory
B) descriptive
C) causal
D) primary
E) secondary
Answer: A
MKT Chapter 4
- Shopaholics suffer from compulsive consumption.
- How consumers dispose of products can apply to the disposal of ideas just as it does to products.
- Consumers may have abandoned products in their homes because they bought for a specific purpose but then changed plans.
- Lateral cycling means reducing how much product one uses so there is less waste.
- Consumer addiction can occur with any product category, even lip balm.
- Sustainability and green marketing are the same thing.
- The triple bottom-line orientation recognizes that businesses should strive to cut costs as well as raise revenue.
- The concept of "cradle to cradle" means that we should market to consumers from the time they are born until the time they give birth.
- Green marketing refers to a strategy of promoting how environmentally friendly a product is.
- There is an increasing demand for green products.
- Locational privacy is an issue now that GPS-enabled mobile devices are ubiquitous.
- Consumer research shows that all things being equal, people are likely to choose a brand that gives back to the community over one that does not.
- Cause marketing is the same as social marketing.
- Identity theft occurs when someone steals your personal information and uses it without your permission, even if no money is stolen.
- Third-party response options are easily available to today's consumers via networks like Yelp and Twitter.
- The Food and Drug Administration (FDA) polices advertising claims related to the contents of edible products and pharmaceuticals.
- Culture jamming is the term used to explain the plethora of culturally-relevant content posted to social media sites.
- The modern era of consumerism began in 1962.
- Participatory action research is also called transactional consumer research.
- The word for bribery in Japanese is kuroi kiri which translates to black mist.
- Materialism refers to the importance people attach to the fabric used in their clothing.
- Materialistic values tend to focus on the individual rather than a group or family.
- When people deface products, it is an act of ________.
- Serial wardrobers are people who ________.
- Surveys show that the percentage of consumers who are willing to pay more for green products has dropped since 2008.