The process of searching for and interpreting existing information relevant to the research problem can be described as:
A) an experience survey
B) secondary data analysis
C) causal analysis
D) exploitive research
E) focus group research
Answer: B
MKT 3413 Chapter 4
- With ________, the researcher observes the effects or results of the behavior rather than the behavior itself.
- How many general ways for organizing observations are there?
- Which of the following best represents the criteria discussed by your authors to be used in selection of a test market city?
- Which of the following best represents the disadvantages of conducting test markets as discussed by your authors?
- Which of the following is true of quantitative research?
- Which of the following describes a simulated test market?
- Of the following, which is a potential disadvantage of using a simulated test market?
- Which of the following describes an electronic test market?
- Which of the following describes a standard test market?
- Which of the following describes a controlled test market?
- What type of experiment involves manipulating the independent variable and measuring the dependent variable in an artificial setting contrived to control extraneous variables?
- What type of experiment involves manipulating the independent variable and measuring the dependent variable in a natural setting?
- Which of the following is a potential use of test marketing?
- What type of experimental validity is concerned with the extent that the relationship observed between the independent and dependent variable during the experiment IS generalizable to the real world?
- Which of the following is a type of experiment mentioned in your textbook?
- How can it be determined if an experiment is valid?
- ______ is concerned with the extent to which the change in the dependent variable was actually due to the independent variable.
- Which of the following designs represents the Before-After with Control Group design?
- In experimental designs an R stands for:
- Which of the following symbols represents the measurement of the dependent variable?
- Which of the following symbols represents the change or manipulation of the independent variable?
- What makes an experimental design a "true" experimental design?
- A procedure for ensuring that the change in the dependent variable may be solely attributed to the change in the independent variable is called:
- Which of the following symbols represents the experimental effect?
- When a variable exerts influence on the dependent variable and is not an independent variable we refer to it as a(an):