NAIMMCQ
MKT Chapter 4
Walmart sends a trained observer to watch and interact with customers as they shop in a Walmart store. This is an example of ________.
Walmart sends a trained observer to watch and interact with customers as they shop in a Walmart store. This is an example of ________.
Walmart sends a trained observer to watch and interact with customers as they shop in a Walmart store. This is an example of ________.
A) secondary research
B) survey research
C) ethnographic research
D) experimental research
E) descriptive research
Answer: C