When a company must inform consumers that its previous advertising messages were wrong or misleading, the company uses ________.
A) cooperative advertising
B) subliminal advertising
C) corrective advertising
D) direct mail
Answer: C
When a company must inform consumers that its previous advertising messages were wrong or misleading, the company uses ________.
A) cooperative advertising
B) subliminal advertising
C) corrective advertising
D) direct mail
Answer: C