When the law office of Dewey, Cheatham and Howe received the case of legal paper it had ordered from an internet office supply retailer, the office manager was dismayed to find the paper was pink even though it was marked white. The office manager packed the paper back up and sent it back to the retailer who in turn sent it back to the vendor. This is an example of:

When the law office of Dewey, Cheatham and Howe received the case of legal paper it had ordered from an internet office supply retailer, the office manager was dismayed to find the paper was pink even though it was marked white. The office manager packed the paper back up and sent it back to the retailer who in turn sent it back to the vendor. This is an example of: 



A. resourcing
B. backwards distribution
C. reverse logistics
D. backwards handling
E. demarketing



Answer: C


Retail

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