When Pepsi came out with Pepsi Blue and priced it at half price to attract buyers, Pepsi was using ________.
A) market-skimming pricing
B) market-penetration pricing
C) new-product pricing
D) discount pricing
E) value-added pricing
Answer: B
When Pepsi came out with Pepsi Blue and priced it at half price to attract buyers, Pepsi was using ________.
A) market-skimming pricing
B) market-penetration pricing
C) new-product pricing
D) discount pricing
E) value-added pricing