When product managers at Schwinn make decisions about which types of bicycle seats, handlebars, and saddlebags to offer customers on their bikes, they are engaged in ________.

When product managers at Schwinn make decisions about which types of bicycle seats, handlebars, and saddlebags to offer customers on their bikes, they are engaged in ________.

When product managers at Schwinn make decisions about which types of bicycle seats, handlebars, and saddlebags to offer customers on their bikes, they are engaged in ________.




A) product line pricing
B) optional product pricing
C) captive product pricing
D) by-product pricing
E) cost-based pricing


Answer: B