When suppliers, distributors, and customers partner with each other to improve the performance of the entire system, they are participating in a ________.
A) value delivery network
B) channel of distribution
C) supply chain
D) demand chain
E) conventional distribution channel
Answer: A
MKT Chapter 12
- ______ the manufacturer or service provider is the set of firms that supply the raw materials, components, parts, information, finances, and expertise needed to create a product or service.
- Another term for the supply chain that suggests a sense and respond view of the market is ________.
- Which of the following is NOT a typical supply chain member?